Tai'an Internet Business Association and Ruimou Management Consulting successfully held a deep study tour event for Fat Donglai

From September 8th to 10th, the Tai'an Online Business Association, in collaboration with Ruimou (Tai'an) Enterprise Management Consulting Co., Ltd., carefully planned and organized a study tour with the theme of "Studying and Learning from the Fat East, Understanding the Way of 'Heart' Management". As one of the more than 30 member companies, we followed the organization of the Internet Business Association to enter Pangdonglai. Through the "theory+scenario+co creation" three-dimensional training mode, we comprehensively deconstructed the core of Pangdonglai's business model, bringing everyone a feast of thinking collision and practical enlightenment.
Cultural foundation: decoding the underlying logic of commercial benchmarks
In the special training, Ruimou Consulting invited Professor Fang Yuan, one of the top ten trainers in China and a senior researcher in the management of Pangdonglai, to systematically review the 28 year development history of Pangdonglai. Everyone learned about Pangdonglai's transformation from a regional small store to a national retail model. Its values of "exchanging genuine products for sincerity", management philosophy of "treating employees as family", and social responsibility of "making business good" have sparked deep thinking among everyone.
Teacher Fang will take everyone to deeply analyze the management system and after-sales system of Pangdonglai, from "employee happiness index assessment" to "customer complaint immediate response mechanism", from "strict control process of product quality" to "no reason return and exchange commitment". Everyone is amazed by the logic behind its refined operation - "to achieve the ultimate service is the best marketing".

Cultural foundation: decoding the underlying logic of commercial benchmarks
In the special training, Ruimou Consulting invited Professor Fang Yuan, one of the top ten trainers in China and a senior researcher in the management of Pangdonglai, to systematically review the 28 year development history of Pangdonglai. Everyone learned about Pangdonglai's transformation from a regional small store to a national retail model. Its values of "exchanging genuine products for sincerity", management philosophy of "treating employees as family", and social responsibility of "making business good" have sparked deep thinking among everyone.
Teacher Fang will take everyone to deeply analyze the management system and after-sales system of Pangdonglai, from "employee happiness index assessment" to "customer complaint immediate response mechanism", from "strict control process of product quality" to "no reason return and exchange commitment". Everyone is amazed by the logic behind its refined operation - "to achieve the ultimate service is the best marketing".

Scene immersion: Zero distance experience of service temperature
The study group visited the benchmark stores of Pangdonglai Times Square and Angel City on site. Under the guidance of professional mentors, everyone deeply experiences service details from a "customer perspective": from the "naked food preservation commitment" in the fresh food area to the "no reason return and exchange" sign in the clothing area, from the constant temperature system in the mother and baby room to the pet storage service, the business philosophy of "treating customers as family" is reflected everywhere. Every detail here is conveying "being valued" and every link is conveying brand temperature.
Co creation Breakthrough: Cross border Collision Inspires Thinking Leap
In the final stage of the study tour, everyone is grouped according to their seats on site and quickly co creates around "what is customer experience and how to manage it". Although the grouping breaks down industry barriers and presents a cross-border combination of "e-commerce+manufacturing+finance+logistics", everyone quickly breaks through cognitive boundaries and sparks highly dynamic insights and experiences in the collision of thinking.

Thank you for the inspiration brought by Pang Dong. We will take this study tour as a new starting point, transform what we see, learn, and perceive into concrete actions, and strive to become a beautiful enterprise that makes employees proud, moves customers, and is respected by society!
Scene immersion: Zero distance experience of service temperature
The study group visited the benchmark stores of Pangdonglai Times Square and Angel City on site. Under the guidance of professional mentors, everyone deeply experiences service details from a "customer perspective": from the "naked food preservation commitment" in the fresh food area to the "no reason return and exchange" sign in the clothing area, from the constant temperature system in the mother and baby room to the pet storage service, the business philosophy of "treating customers as family" is reflected everywhere. Every detail here is conveying "being valued" and every link is conveying brand temperature.
Co creation Breakthrough: Cross border Collision Inspires Thinking Leap
In the final stage of the study tour, everyone is grouped according to their seats on site and quickly co creates around "what is customer experience and how to manage it". Although the grouping breaks down industry barriers and presents a cross-border combination of "e-commerce+manufacturing+finance+logistics", everyone quickly breaks through cognitive boundaries and sparks highly dynamic insights and experiences in the collision of thinking.

Thank you for the inspiration brought by Pang Dong. We will take this study tour as a new starting point, transform what we see, learn, and perceive into concrete actions, and strive to become a beautiful enterprise that makes employees proud, moves customers, and is respected by society!