In 2019, the scale of China's cross-border e-commerce market reached 10.5 trillion yuan, an increase of 16.66% from 9 trillion yuan in 2018. Netease E-Commerce Research Center released the "2019 China Cross-Border E-Commerce Market Data Monitoring Report" on June 3, showing that cross-border e-commerce transactions accounted for 33.29% of China's total import and export value in 2019, compared with 2018 The annual increase of 29.5% increased by 3.79 percentage points. The increase in industry penetration rate shows that the role of cross-border e-commerce in promoting the development of foreign trade has become more prominent.
According to the monitoring data of the e-commerce large database of the "Dianshubao" of Netease, in 2019, the scale of China's import and export cross-border e-commerce transactions continued to maintain a rapid growth. Among them, the scale of export cross-border e-commerce transactions was 8.03 trillion yuan, an increase of 13.09% compared with 7.1 trillion yuan in 2018, accounting for 76.5%; the scale of import cross-border e-commerce market transactions was 2.47 trillion yuan, an increase of 30% year-on-year. It accounts for 23.5%.
Cross-border e-commerce provides manufacturers with direct access to consumers, helps Chinese companies “go global”, and stabilizes foreign trade while facilitating the transformation and upgrading of Chinese manufacturing. This also attracts more companies to touch the Internet. Zhang Zhouping, director of the B2B e-commerce research center and cross-border e-commerce department at Netease, said that due to favorable policies and development environment, the export cross-border e-commerce market continues to expand, but the industry also faces a shortage of talents and traditional foreign trade companies. Bottlenecks such as backward thinking and lagging logistics development. At the same time, in order to meet the personalized needs of consumers and the need for intelligent transformation of the manufacturing industry, the importance of composite trading forms such as B2B2C continues to highlight. The report shows that in 2019, the B2B market transaction size of China's export cross-border e-commerce was 6.3 trillion yuan, an increase of 10.5% year-on-year; the online retail market transaction size was 1.73 trillion yuan, an increase of 23.57% year-on-year.
The report shows that the proportion of imported cross-border e-commerce transactions is constantly expanding. The increase in residents' income level has further released the demand for high-quality goods and a high-quality shopping experience. In 2019, China imported 125 million cross-border e-commerce users, an increase of 41.24% year-on-year. Cross-border e-commerce imports have played a positive role in enriching the supply of domestic products, attracting the return of consumption, and better meeting the needs of residents. At the same time, they are also actively promoting the upgrade and development and structural adjustment of similar domestic industries.
Modaiqing, director of the online retail department of the Netease E-Commerce Research Center, said that the 2019 e-commerce law was officially implemented, the development environment of the cross-border e-commerce industry has been continuously optimized, and the formulation and adjustment of industry-related policies has accelerated the promotion of imported cross-border electricity. Compliance development of the business.
In the process of rapid development of the industry, third-party service companies such as capital and technology have also ushered in new development space. The report shows that in 2019, the transaction volume of China's cross-border payment industry reached 750 billion yuan, a year-on-year increase of 51.69%. Alipay payment, UnionPay international layout, cross-border payment has become a new battlefield for payment giants.
The development of the industry is inseparable from the pre-trial and leading role of the cross-border e-commerce comprehensive test zone. The development of the cross-border e-commerce comprehensive test zone is to further highlight the role of government macro guidance, overall planning, and resource integration under the premise of giving play to the spontaneous and market-leading role of enterprises. Zhang Zhouping said that in the past five years, the cross-border e-commerce comprehensive test zone has focused on technical standards, business processes, regulatory models and informatization construction. The continued expansion of the cross-border e-commerce comprehensive trial zone and the continuous optimization of related supporting policies and measures will form a positive and positive demonstration effect across the country and continue to provide impetus for the high-quality development of foreign trade.
