Mr. Li Xiaoan, a senior foreign trade planner, conducted an in-depth analysis on the comprehensive marketing channels of foreign trade enterprises with member enterprises in Taishan Chuanggu

　　On the morning of June 22, 2020, Mr. Li Xiao an, senior foreign trade planner of Taishan Chuanggu Cross-border E-commerce Industrial Park (hereinafter referred to as Taishan Chuanggu) had a face-to-face and in-depth exchange of views with member enterprises in the industrial park. The theme of this session is: "how to strengthen the new driving force of foreign trade development and the comprehensive marketing channel of foreign trade enterprises after the epidemic".

　　In the current era of Internet globalization, foreign buyers purchase products through exhibitions, B2B platforms by 28% and search engines by 63%. Google accounts for 80% of the whole overseas market, almost monopolizing the global market. Traditional foreign trade enterprises are all in the transformation to do Internet +, how to stay at home, for enterprises to seek new channels of low cost and high efficiency of foreign trade? How to find the direction of foreign trade in the New Year? How to avoid the problem and open up new foreign trade market? Taishan Chuanggu also learned that almost all the member enterprises of the industrial park are facing these problems. They are desperate for medical treatment and pay a lot of costs, but they are far from seeing the return. This training will be invited to the Teacher Li Xiao an is specifically to help member enterprises to solve this problem, so as to get a better return on advertising investment.

　　As a mainstream search engine overseas, Google promotion has been an important way to develop customers for foreign trade. If you want to do Google promotion well, you need to have relevant professional knowledge in addition to capital investment, otherwise it will be twice the effort and half the effort. The in-depth explanation and guidance was mainly carried out on the above points, including export business opportunities and challenges, Google promotion, partner success cases sharing, continuous optimization and improvement based on data performance, and onsite one-to-one consultation and guidance.

　　How does Google big data serve foreign trade enterprises? Using SEO and other tools, through data, enterprises can follow up the IP number and jump out rate of products in real time so as to obtain profit maximization and achieve the effect of accurate product delivery. During this period, Mr. Li took Hengze New Materials Group as an example and made a specific analysis.

　　For export, finding the right platform and promotion channel is the key to win. And through the operation management and promotion of the platform, is a catalyst to achieve good results, especially the promotion of the platform only need us to invest the time cost, whether as a supplement to the existing channels or as a new choice of foreign trade, it is very worth trying! Taishan Chuanggu and Li Xiao an teacher team has reached a strategic partnership, will regularly for the enterprise management and technical personnel to carry out this content of a series of training courses, then welcome foreign trade enterprises to actively participate in!