Tianjin bicycle export to explore new cross-border e-commerce channels

Walking into the assembly workshop of Tianjin Jinlun Bicycle Group Co., LTD., bicycle parts of different specifications, such as frames and wheels, are put neatly in order. With the cooperation of operators in various positions, they are gradually assembled into a bicycle and a power-assisted electric bicycle. It's been so busy here for months. Recently, about 5,000 of the company's own brand "TOTEM" bicycles have been exported to the Philippines. It is reported that the company can send dozens of containers of products around the world every day.

"We do both parts and whole vehicles, and the whole vehicle sales are growing very fast. The volume of bicycle exports in the first half of the year is 85 percent higher than the same period last year," he said. Yang Yufeng, general manager of Jinlun Group, explained the reasons to reporters at the factory. "The epidemic has changed people's lifestyle. In some countries, more people are cycling.

Jinlun's products are mainly exported to the European Union, Southeast Asia, Russia, South America and other countries and regions. During the communication with foreign trade enterprises in China, the group staff learned that online sales had become the main sales channel for its overseas distributors during the epidemic. This information has inspired companies to realize that cross-border e-commerce can be a new business opportunity. However, there are new problems in front of the enterprise -- the enterprise has not engaged in cross-border e-commerce related business before, I do not know where to start.

The needs of the enterprise coincide with the customs policy. Li Yongli is the chief of the General Business Section of Wuqing Customs, and he is responsible for docking Jinlun Group in the customs "one-to-one" policy service. After Tianjin Customs became the pilot of cross-border E-COMMERCE B2B export supervision, he and his colleagues visited the company as soon as possible and introduced the latest policies and customs clearance procedures to the company.

"In addition to supporting foreign trade enterprises to guarantee orders and expand overseas markets through traditional means, we have been actively promoting the development of B2C and B2B cross-border e-commerce businesses." "This new form of business can increase export channels for enterprises and help foreign consumers better understand Chinese brands," Li said.

Under the guidance of the "hand in hand" of the customs department, the three trading companies under Jinlun Group have completed the registration formalities of cross-border e-commerce enterprises and are qualified to carry out relevant businesses.

'Customs is really ahead of us! A few policy announcements have solved a lot of confusion for businesses and have been a great help." Yang yufeng said.

Marketing director Li Zhenkun told reporters that in order to promote cross-border e-commerce business, the company is preparing to build its own e-commerce platform. "The cross-border e-commerce model is more flexible. After the customs helps us open this channel, we can do business more boldly. We can not only make money in processing and manufacturing, but also possibly sell the profits in the market.

Wuqing District is an important bicycle production and distribution center. In order to help enterprises improve their competitiveness in the international market, Wuqing Customs has provided customized support measures of "one enterprise, one policy". Take preferential policies of origin as an example. In the first half of this year, this customs office issued 213 certificates of origin for bicycle exporters within its jurisdiction, with an accumulative value of 11.05 million US dollars, enabling related enterprises to enjoy more than 300,000 US dollars of tax concessions from importing countries.

According to the statistics of Tianjin Customs, since February, the export volume of bicycles in Tianjin has maintained a month-on-month growth, among which the export volume of bicycles in June reached 2.265 million, with a year-on-year growth of 27.1%, and the export value increased by about 34%.