Gold products industry exports a hundred flowers bloom popular products advance hand in hand

Gold products industry is an important part of China's light industry, according to the use of products to divide, can be divided into tool hardware, building hardware, lock security, kitchen hardware, daily hardware, home hardware and accessories hardware and other large categories, gold products industry is both a market competition is positive towards the industry.

Since the 1990s, China's hardware industry has made great progress in undertaking the transfer of global manufacturing division of labor. After nearly three decades of hard work, China has become the most important producer and exporter of hardware products in the world.

At present, the total output value of gold products industry exceeds 1 trillion yuan, including daily hardware, tool hardware, construction hardware, locks, kitchen equipment, bathroom products and other main product categories; There are more than 10,000 medium-sized and above enterprises, and their products are exported to more than 200 countries and regions, forming a large number of regional industrial clusters and manufacturing enterprises with global competitiveness.

Chinese hardware sellers have also begun to move from "workshop" (accepting single OEM and passive development) to "market" (self-built brand, docking end users). Moreover, many excellent local brands have also gradually stepped on the international stage and are moving from "Made in China" to "Chinese brand".

Manual tools have been expanded from DIY to industrial applications, bringing new growth drivers for online sales

As one of the most popular categories in the e-commerce field, manual tools are also the first category for many Chinese sellers to contact cross-border e-commerce. In 2017, global hand the size of the market for more than $16 billion, and will keep the compound annual growth rate of 3.9%, and in the major international cross-border electric business platform, more several times in this growth, and upgrade to premium and specialization trends, which mainly comes from the major cross-border electric business platform, and the crop of global electricity, in terms of the exhibition and transaction security, and user of continuous innovation. These new features, combined with the hundreds of millions of young and active buyers in various international e-commerce platforms and the huge brand influence in the local market, have become the best way for Chinese hand tool manufacturers and brands to rapidly expand their coverage in overseas markets and optimize their operating profits.

Garden tools, equipment and garden hardware drive online sales by tapping into the unique needs of overseas consumers

In developed countries represented by The United States, Britain, Germany and Australia, the ownership rate of private gardens is high, the maintenance and operation of family gardens are frequent, and the demand for garden tools is strong. In recent years, with the prosperity of the residential housing market and the continuous improvement of the lawn area per household, the rapid development of garden tools and equipment and the market in this region has been further promoted. From 2014 to 2019, the demand for lawn and garden equipment in the United States is expected to increase by an average annual growth rate of 3.2% to 11.7 billion US dollars. British consumers spend a total of 5 billion pounds a year on gardening.

The market demand cycle and consumer behavior of garden tools, equipment and garden hardware are unique. Consumers pay more attention to the sense of functionality and design, and even attach equal importance to trend aesthetics. Innovative and intelligent products are popularized more quickly. Geographical climate and seasonality have a great impact on consumption. Compared with traditional offline exports, cross-border e-commerce, an online retail model, can better adapt to these characteristics.

Hutch defends hardware to keep strength (potential) huge

Kitchen and bathroom hardware products is China's gold industry is one of the biggest export subclass only sanitary ware products exports about $16.57 billion in 2017, about $16.58 billion in 2018), hardware accessories, including toilet, faucet, bathroom cabinet, shower room showers, floor drain, Angle valves, water supply hose and various products such as daily health activities need the supplies of all kinds of function and decoration.

In addition, a large kitchen bathroom hardware products, outstanding characteristic is China's total exports is much higher than total imports (about accounted for over 93% of the total import and export), that made in China gold industry has relatively obvious advantages, conduct and has a foothold in domestic including market each class, and this we observed on cross-border electric business platform trend: Current electricity has become an overall growth faster sales channels, keep for years in a row overall growth in more than 2 digits, at the same time China supply and emerging brands not only to highlight the price cut into the market, more excellent brand can follow the sanitary ware industry integration, intelligence, and the fashion trend of humanization, with full of sense of science and technology, the design of products and localization of store image and retail standard, rapid occupation of the consumer mind.