Exports of home appliances rose by 4.2% in the first half of the year

At the beginning of 2020, a sudden COVID-19 epidemic hit the domestic consumer market of home appliances, but also hit the export market of home appliances mercilessly.

In the first quarter of 2020, the domestic retail sales of China's household appliance industry totaled 117.2 billion yuan, down 36.1 percent year-on-year, according to the report on China's Household Appliance Industry Compiled by the National Household Appliance Industry Information Center under the guidance of The China Home Appliance Research Institute. Exports of home appliances totaled 73.6 billion yuan (the people's value) in the first quarter, down 12.6 percent year on year, according to the General Administration of Customs.

Yet in our country actively carry out prevention measures to control epidemic in contrast, the epidemic situation gradually improve, electrical appliances consumer market recovery, and foreign trade export markets rebound at a breathtaking pace, according to customs statistics, in the first half of 2020, China's exports of household electrical appliances (including electric fans, air conditioners, refrigerators, washing machines, vacuum cleaners, microwave ovens, hereinafter referred to as "goods") 187.01 billion yuan, the year-on-year growth rate of 4.2%. Among them, foreign exports of home appliances totaled 39.85 billion yuan in June, up 31.1 percent.

The reasons are mainly due to proper epidemic prevention and control in China, and the production capacity of household appliances has returned to the normal level. Since February, when the epidemic was at its worst, many domestic home appliance manufacturers, on the premise of ensuring epidemic prevention and control, have actively carried out reasonable and orderly work to resume production and promote the continuous recovery of production capacity. So far, the production capacity has returned to normal, or even exceeded the level of the same period. According to the data, the output of household refrigerators, washing machines and air conditioners rose by 10.7 percent, 9.5 percent and 1.4 percent respectively in May from the previous month.

On the other hand, as summer enters in the northern hemisphere, the temperature rises, and during the epidemic, overseas consumers also increase their time at home, which greatly increases the demand for refrigerators, air conditioners, fans and household appliances and small household appliances in the overseas market. According to the data, the export of electric wok, bread maker, juicer and other household appliances increased by 62.9%, 34.7% and 12.1% respectively in the first half of the year, with all kinds of small household appliances becoming the growth highlights.

It is worth noting that while the epidemic has impacted the foreign trade export and consumer market, it has also generated new market demand, which has also had a certain reaction to the foreign trade export of home appliances. In air conditioning products, for example, since the outbreak on strengthening the transformation trend of health function, which in March, when the serious disease also order from haier to Italy "aseptic" health "guardian respiratory health of haier" 56 C air conditioning, enough to see overseas home appliance products to the health of made in China also have strong demand.

On the whole, China's appliance export momentum in the first half of the year is good, from a local point of view, Anhui province appliances export momentum is also very encouraging. As the location of Hefei, one of China's important home appliance production bases, The export of home appliance in Anhui province is also regarded as an important export indicator, and the data of the first half of the year is also very bright. Data from Hefei Customs show that In the first seven months of this year, Anhui exported 11.74 billion yuan of home appliances, up 4.4 percent from the same period last year and accounting for 6.8 percent of the province's total export value. Among them, exports of home appliances in July reached 1.39 billion yuan, up 23.3%, accounting for 4.2% of the province's total exports in that month.

During February, the export of home appliances in Anhui province was affected by the epidemic, falling to the lowest level since Last October. In March, the bottom of the rebound, export growth from negative to positive; Exports reached their highest level since 2019 in April, and by the end of July had maintained positive growth for five consecutive months. Among them, private enterprises have become the main force of home appliance exports. In July, they exported 830 million yuan, up 37% year-on-year, accounting for 60.2% of the province's appliance exports.

From the direction of foreign trade exports, mainly to the United States, Japan market. In July, Anhui exported 430 million yuan of home appliances to the United States, up 38.3 percent year on year, accounting for 30.7 percent of the province's appliance exports. Exports to Japan reached 190 million yuan, up 18.1% year on year, accounting for 13.4% of the province's total. In addition, the year-on-year growth of exports to Indonesia, Singapore, Canada and Australia reached 1.5 times, 20.1 times, 2.3 times and 2.4 times respectively. Air conditioners, washing machines and color TV sets remain anhui's dominant household appliances exports, with a total export value of 840 million yuan, accounting for more than 60% of the province's total.

Conclusion: as a home appliance exporter, China has kept the number of home appliance export growth temperature, although this year due to the unexpected outbreak, and the number of home appliance export a brief fluctuations, but with the development of the work with one of the nation's resistance to disease, people's production and living is gradually returned to normal, home appliance consumption level of export markets are also regained. Among them, due to the rapid recovery of the production capacity level of home appliance industry, the number of home appliance exports also rebounded quickly, which not only effectively released the production capacity, but also can meet the growing demand of overseas markets. In the global market after the epidemic, the demand for home appliance products will be even higher, and China's home appliance industry will continue to provide more stable home appliance products for the global market and make its own contribution.