Where is the certainty of cross-border trade in the second half of Christmas orders

Held on August 13, alibaba international standing procurement section global launch in September, for foreign trade business, it is of as much as double 11 a stock, including black five, Christmas and globalization of double 11, more than in the second half of the consuming large orders will be taking the advantage of this period of time to prepare in advance, and alibaba international standing for the second half of the most important battle flexing its muscles.

"In the last July, active buyers on Alibaba International grew 72 percent, order size increased 177 percent, and GMV increased 105 percent." , general manager of alibaba international station Zhang Kuo said, nearly three years, platform service businesses grew by 60% in the total number of active buyers increased by 400%, order GMV more increased by 500%, say, the whole structural changes are happening in the form of foreign trade, and by the end of this year, the target platform, is to make the new digital penetration of foreign trade to more than 200000 foreign trade companies.

Increase business support to enhance the "certainty" of cross-border trade

Alibaba International announced that it will step up support for merchants during the September shopping festival. According to reports, this year's September shopping festival will set up a special "Black Friday", and for the first time introduce the wholesale mode of group purchase, select explosive products, with the most favorable price to help sellers reach more new customers.

"We expect both paid buyers and paid transactions to grow more than 100 per cent this year." The Festival is expected to attract 20 million wholesalers worldwide in September, Said Zhang kuo. During this period, the platform will launch a fully upgraded data operation product -- "Foreign trade Business staff", to help merchants better insight into consumer trends and seize business opportunities.

Cross-border trade is attracting more new buyers online, and the platform aims to increase the certainty of trade, Zhang said. For example, on July 9, Alibaba International Announced that it would cooperate with Cainiao and logistics ecological partners to ensure that the trunk lines of cross-border logistics "do not dump the cabinet" and "lose the cabinet", and ensure that small and medium-sized foreign trade enterprises can enjoy the same preferential price as big customers. When docking with other shipping companies and air freight companies, the platform can also give play to its intensive ability to better find the benefit balance point with the highest efficiency.

At the same time, the platform will further reduce merchants' performance costs, provide cross-border supply chain services including customs clearance, logistics, payment and exchange, and for the first time use the "duty-paid price" model in cross-border B2B business -- the price seen by the buyer is the final cost, and all link costs will be listed. "Logistics is not just about logistics, it's about providing buyer services that cover the whole cross-border link, and this price certainty can help merchants further unlock overseas markets." He said.

Zhang Kuo lock another certainty, is the export next will have the growth of scale. Data shows that in the first half of this year, alibaba's international website saw a year-on-year growth of 80 percent in the volume of paid-in transactions. "The number is actually low in the three years of operation of the International station." He explains that the platform's GMV has grown 100 per cent in almost all of the past three years, and if you look at April to July this year, the platform has also grown at 100 per cent - and that the basis for a further surge in the market is merchants' digital commodity supply chain capabilities.

In July this year, Alibaba International set up a 1 billion yuan "new foreign trade special subsidy", to provide a six-month escort service for the digital transformation of traditional foreign trade enterprises that only obtained overseas orders through exhibitions in the past. In terms of basic construction, auction, selection, distribution, customer acquisition and transformation, Alibaba International Station will provide one-stop hosted intelligent services to help zero-based enterprises run on the track of cross-border e-commerce in the fastest and simplest way.

Accelerating digital penetration opens up incremental space in cross-border markets

Affected by the epidemic, the trend of digital transformation of foreign trade to the online is becoming more and more obvious, which also forces enterprises to increase their own added value of goods, technology and innovation, and find competitiveness in the global supply chain system. Phoenix Bicycle, an old enterprise in Shanghai, opened its door to a new world through the operation of Alibaba International station in March this year. Its online sales volume reached 520,000 US dollars in June alone.

Yu Yuefeng, general manager of Shanghai Phoenix Import and Export Co., LTD., introduced that Phoenix began to "go to sea" as early as in the 1960s and 1970s and experienced several stages of overseas market. Overseas demand for bicycle products has surged this year as a result of the epidemic, with the European Union and North America showing the first rapid increases, followed by South America, then Southeast Asia, and some African regions.

"At the beginning, the domestic market shrank due to the epidemic. Later, the traditional export channels began to suffer from overseas cancellation of orders, delayed delivery and exchange rate problems, so we turned to intensify the operation of the international station." Yu yuefeng explained that Phoenix opened its international store as early as 2018, but after the outbreak of the epidemic, neither export dealers nor importers could come to negotiate business, and the international store became an important channel for enterprises to expand new customers. "From the perspective of the whole group, our online channels have accounted for about 60% of the whole sales volume. The domestic online channels are relatively mature, while the digital foreign trade channels also have great potential."

In the same digital foreign trade cultivation, there are flagship cup products of Hangzhou Tongfuyun Business Technology Co., LTD. He Qiuyan, the general manager, told reporters that before 2015, the company had been gaining customers through exhibitions. When it started to operate international stations, the moQ of e-commerce was only one third of that of traditional foreign trade, and now it may even be one tenth. However, the company soon began to adapt to such a small unitization trend and "hone" its flexible production capacity. "We can provide customers with customized services such as colors and logos. We can make 300 cups or 500 cups."

"Towards online when we have 15 years of accumulated in the foreign trade industry, we all know, market of their products very much, to cross-border trade, in 2015 and 2016, we layout, research products, including pictures, is now a short video, this five years we maintained an annual growth rate of more than 30% of the online, and this year's goal is to be 100 million dollars." He Qiuyan believes that the Internet is "a fast fish eats a slow fish". Although she is not early to "go online", the experience accumulated in the early stage and the ability of product research and development help enterprises to start faster.

"The biggest incremental space in the future is digital. Our target market is China's 1.2 trillion private general trade export market, which currently has a digital penetration rate of less than 3%. We hope to achieve this penetration rate of more than 10% in the next three years, which is also the biggest opportunity that the platform can see and touch." Besides these existing foreign trade merchants, the platform also hopes to lower the threshold and let more merchants participate in the global business through digital means, Zhang said. "China has always been good at responding quickly and will be competitive in the long run around the world." He said.