Alibaba's September shopping festival is a surprise: the catwalk is in the factory, the fashion show is in the studio

Catwalk of fashionable dress and live broadcast take goods union, can produce what kind of effect?

"Within two hours of the live broadcast, enquiries rose by 300% and seven big customers placed orders while watching." Guangzhou Yuepai sports clothing Co., LTD. Deputy general manager to the dragon to participate in the Alibaba International station "September fashion show" live, is still in the excitement of signing orders.

The global epidemic has had a severe impact on garment exports, with one show after another cancelled or delayed. Guangzhou-based Yuetai mainly produces sports clothing, the main market is Japan. Unfortunately, the Tokyo Olympics were also postponed.

With the coming of black Friday, Christmas and other year-end promotions, the ongoing Alibaba International Shopping Festival in September will put the international fashion show online and broadcast live to the whole world!

The September Fashion Show, held on Sept. 2 and 4, is a converted factory building in Guangzhou, symbolizing the clothes on the runway, which are from China's "world factory".

Foreign anchors give real-time explanations, which are broadcast live to global merchants through the September purchasing page of Alibaba International Website. They can directly inquire or place orders at the bottom of the mobile phone screen, so as to prepare for the upcoming Black Friday, Christmas and other big promotions.

B2B live streaming is showing an increasing ability to deliver goods, with 20,000 live streaming of this Year's September Procurement festival. The September shopping festival is known as the foreign trade version of Double 11, mainly for overseas black Friday, Christmas and other year-end promotion to prepare goods in advance.

The "Fashion Little Black Box Trend" released at the same time focuses on the popular items of this autumn and winter. They are based on the big data analysis of Ali International Website, which makes the judgment of fashion trends more accurate.

While many of its peers were still struggling, Guangzhou Yuepai relied on Sales from Alibaba's International site to recover in June from a year earlier, up 15 percent in July and 20 percent in August.

Guangzhou Yuepai entered the international station as early as 10 years ago. In 2017, it started its business at the international station. In the past three years, it has gained more than 200 new customers annually in the international station.

"We are going to open another store at Alibaba International." The dragon said.