A national service network for brand evaluation of export commodities has taken shape

The reporter learned from the export commodity brand exchange forum jointly held by ccPIT and CCPIT that up to now, CCPIT has authorized 31 local trade promotion agencies to carry out the export commodity brand evaluation business, and initially formed a service network covering the whole country. In addition, the service has received high attention from many governments, and the relevant work is progressing smoothly.

"Brand" is the core embodiment of national competitiveness and international status, but also the vitality of enterprises. In recent years, with the increasing export pressure faced by China's export-oriented enterprises, especially small and medium-sized export-oriented enterprises, enterprises urgently need to improve the quality of export commodities to form brand influence.

Commissioner of commercial certification center commercial certificate ccpit nate rong, in line with national brand strategy, the implementation of the strategy of standardization, to better guide the enterprises to enhance brand awareness, enhance the brand management ability, realize the transition from product operation to brand operation, commercial certification center of ccpit, together with commercial ccpit export business brand evaluation, with "standardized + + commercial certification trade promotion" new pattern of power export-oriented enterprise brand construction. Commercial trade on the basis of the "China export commodity brand evaluation specification" T/CCPITCSC group 015-2018 standard "assessment report, issued by the ccpit and authorized local ccpit, industry issued by the ccpit according to the evaluation report for standard enterprise" certificate of export brand ", using the new paper certificate and electronic certificate as a carrier for his common certification, enterprises have the freedom to display, download the certificate.

It is understood that the export commodity brand evaluation business can not only improve the reputation, brand and image of enterprises in the world, but also enable enterprises to understand what kind of business qualification and what kind of indicators to be qualified to apply for the export commodity brand, so as to promote enterprises to continuously improve the quality of export commodities. As a "diagnostic method", brand evaluation of export commodities enables enterprises to have a deep understanding of their own deficiencies, and also points out the direction for further improvement and development of enterprises, so as to promote enterprises to go global.

According to yao Xin, Secretary-General of CCPIT, the forum is a specific activity organized by CCPIT, as one of the initiators of the 2020 "Good Faith Invigorates Business Publicity Month", according to the task of "responsible for organizing honest brand story exchange activities". On the same day, representatives from ccPIT certification Center and relevant local CCPIT, as well as leaders of some foreign trade enterprises, made speeches focusing on the brand building of enterprises. About 600 delegates from national trade promotion agencies and foreign trade enterprises attended the conference through online channels.