Up 600%! The export of small household appliances has exploded

Approaching the end of the year, domestic small home appliance export enterprises open "explosive single" mode. The reporter went to the main origin of small household appliances in Foshan, Guangdong, to visit.

1. The export of small household appliances ushered in the "explosive order" of goods piled up to the parking lot

The goods were piled up in the parking lot

At a small household appliance company in Foshan, Guangdong province, workers are busy loading and unloading goods. The relevant person in charge of the enterprise Ye Zhirong said, this year's small home appliances export orders and domestic orders synchronous growth, at present, they export home appliances products have been full in the workshop, can only temporarily put the yard transfer.

Ye Zhirong, Vice President of Guangdong Delmar Technology Co., LTD. : This is the parking lot of the original employees in the park. However, due to the arrival of the peak season of domestic sales and export sales this year, many goods are produced in large quantities and need space for transshipment. So we mobilized the staff to park somewhere else to make room.

Li Junwei's small home appliance enterprises, to produce vacuum cleaners and other small home appliance products, this year the overseas export of related products also ushered in the exponential growth.

Li Junwei, VICE President of Guangdong Flying Fish Group Co., LTD. : Our exports have increased by more than 600% this year. Products in the environmental health category, such as humidifiers, as well as vacuum products, are in the growth range. All the orders, the whole factory is running at full capacity.

Chen's company, which mainly exports coffee machines, saw a large number of overseas orders cancelled in the first quarter of this year due to the impact of the epidemic, but their export orders began to improve significantly from May.

Statistics from IMEDIa.com show that household life during the epidemic has significantly increased the frequency of the use of household appliances, and the overseas demand for small household appliances has increased significantly. In the first half of this year, China's exports of electric frying pans, toasters and juicers have increased by 62.9%, 34.7% and 12.1% respectively.

Lin Huatai Securities, chief analyst of home appliance industry: After China's recovery of capacity utilization, the slope of export is very obvious, including cross-border e-commerce, many manufacturing industries, and the export end is clearly growing. Exports of household appliances across China, and even manufacturing, will continue to rise.

2. Enterprises are afraid to accept new orders due to a large employment gap

In the interview, the reporter learned that due to the impact of the COVID-19 epidemic, the outbreak of "homeownership economy" has become the main reason to stimulate the growth of the small home appliance market. For now, orders from small appliance companies are still growing rapidly, but that is creating a shortage of workers.

On the production line of a small household appliance enterprise in Shenzhen, the reporter sees a batch of new recruits that wear armband. Zhao Qi, from Jiangxi province, was one of them. She told the reporter that she did not feel it easy to find a job in the first half of this year due to the epidemic.

Near the end of the year, small home appliance enterprises increase orders significantly, enterprises began to recruit a large number of workers, but the production line workers are in short supply. Chen Yuda, the head of the company, said they were recruiting through a variety of channels. In The beginning of October, overseas customers would add new orders to them every week. However, they are facing recruitment difficulties due to the shortage of workers in their production lines. There are a large number of new orders that they dare not accept.

Zhao Rui, the workshop manager of a small household appliance company in Foshan, Guangdong province, also feels the difficulty of finding workers. He told reporters that before September, they had about 300 production line workers, but now they have 450. Even so, they have to work overtime every day to complete the scheduling plan.

Behind the hot market, the brand competition on the circuit of small home appliances also entered a white-hot stage. From January to February this year, the number of small household appliance enterprises registered in China was only more than 12,000, but with the improvement of the epidemic, the number of small appliance enterprises registered in a short period of time, has soared to 36,000 in March and April, according to data from Tianyan Inspection.