What should cross-border e-commerce sell in peak season? What categories sell well?

What kinds of cross-border e-commerce sell well?

First of all, before you enter a new market, you need to know which sales platform to choose and which platform and website to find products by the target consumers. Second, consider the target buyer's requirements on the product, such as: price, quality, appearance, etc. There are a number of ways to market and manage products that you can learn from how your competitors are entering the market. Finally, you need to know how to deliver goods to customers, which involves logistics and distribution. First of all, it should be convenient for express delivery. The quality should not be too heavy and the volume should not be too big, so that the freight can be hung upside down.

Secondly, it is convenient for you to find the source of goods. It is suggested that you go directly to the buyers' page of cross-border e-commerce to look at the products on the home page. Usually, good products are promoted on the home page.

When should cross-border e-commerce businesses sell?

As a cross-border seller, Q4 quarter is the most exciting moment, because this is the peak season in cross-border! For cross-border e-commerce companies, the second half of the year is the highlight of the year. Starting from October, foreign festivals such as Thanksgiving, Halloween and Christmas are coming. Not only domestic e-commerce companies have begun to contend with the peak season, but also foreign e-commerce companies have begun to prepare for it.

Key words: holiday

1. Halloween on October 31

Stock up: Stock up now.

Applicable categories: Cosplay costumes, LED lighting, ghost home decoration, ghost toys, other products with Halloween style.

2. Thanksgiving on Thursday, the fourth week of November

Thursday, November 22 The Thanksgiving holiday generally lasts from Thursday to Sunday.

A special note: Thanksgiving is the biggest holiday in the United States, and it has outgrown Christmas.

As Families gather to eat Turkey on this day, sales of kitchen products are expected to soar.

Applicable category: kitchen supplies, clothing, shoes and hats, jewelry, home decoration (especially lamps), baby supplies, consumer electronics products.

The fourth Friday in November is Black Friday

The national equivalent of Black Friday deals, a New Deal is snapped up every 10 minutes.

Applicable category: kitchen supplies, clothing, shoes and hats, jewelry, home decoration (especially lamps), baby supplies, consumer electronics products.

4. Cyber Monday is the first Monday after Thanksgiving

Cyber Monday, November 26

Applicable category: kitchen supplies, clothing, shoes and hats, jewelry, home decoration (especially lamps), baby supplies, consumer electronics products.

5, December 24, 25 Christmas Eve Christmas

Christmas (Christmas) : December 25th

Suitable for: Christmas card supplies, kitchen supplies, clothing, shoes and hats, home decoration (especially lights), consumer electronics, etc.

6. New Year's Day on January 1st

December 31 - January 1

Special note: Western customers' spending power around New Year's Day is very weak, because their budget has been almost used up in the preceding two months, so it is not appropriate to make too many goods at this time.

All festivals point to the same category line -- kitchen stuff.

Black Friday, Thanksgiving and Christmas Eve kitchenware are all expected to be strong, with the U.S. market for kitchenware expected to reach $250 billion by 2023 and grow from 2018 to 2023. The European market is expected to grow to $232 billion by 2022. The Japanese market is expected to grow to $31 billion by 2020.