The export orders of these industries are exploding!

release time:2020/12/2

Since the second half of this year, as China continues to resume work and production, export orders for small household appliances, furniture, toys, bicycles and other industries have increased significantly. Many provinces along China's east coast have seen exploding export orders from foreign trade companies.

According to experts, this is not only due to the impact of the "housing economy" in the world, but also due to the fact that China's economy is the first to recover and China's industrial chain is complete. Many business leaders are also full of confidence in foreign trade.

"The order in hand is scheduled to April next year."

"We have orders in our hands until Next April." In Guangdong Foshan, in the factory of Lin Shi wood industry one faction is in full gear, luo Hui of company overseas business controller tells our reporter, "the overseas business of the company before last year just begins layout, the order that does 5 million yuan originally this year only, did not think of market so good, arrive December almost can have 20 million yuan!" In order to better meet the needs of overseas users, Lin's wood industry expanded its territory, went out of Foshan, and found suppliers in many places of Guangdong specialized production companies overseas orders.

In the second half of this year, export orders for the furniture industry increased significantly. By the end of October, the sales volume of the furniture industry was up 191 percent year on year, and the number of payment orders was up 112 percent year on year, according to Alibaba International. Sofas, beds, office tables and chairs, dining tables and chairs, children's beds and other furniture products are most popular in overseas markets.

Also hot is small home appliance industry. Some companies even have no place to put export products, only temporarily stacked in the parking lot of employees. Guangdong Flying Fish Group Co., LTD. Export orders this year increased more than 600 percent, humidifiers, vacuum cleaners and other products have increased significantly. In the first half of this year, China's exports of electric frying pans, toasters and juicers rose 62.9 percent, 34.7 percent and 12.1 percent, respectively, according to iMedia.com. According to Alibaba.com, demand for air purifiers, air fryers, facial appliances and freezers has all increased by more than 200% year on year.

Bicycles are also speeding out of the country. A person in charge of Shanghai Phoenix Import and Export Co., Ltd. said that with the spread of the epidemic overseas, overseas demand began to recover in June, ushered in the peak season. "At the moment we have orders booked until July next year. Spot shipments in early November have been swept away, and the market is still hot, with overseas retail prices about five times the ex-factory price." Statistics from the General Administration of Customs show that by September this year, the number and amount of bicycle exports had increased year on year for five consecutive months. According to data from Alibaba International, orders for bicycles rose 220 percent in October from a year earlier.

China, the world's biggest toy exporter, also enjoyed good news in the second half. Sales at the Aliexpress toy factory in Yiwu have picked up since July, more than doubling in the four months to date from the first half. Sales are expected to triple in the fourth quarter of this year compared with the first half. Exports of traditional toys reached $3.54 billion in July, up 21.2 percent from a year earlier, according to the China Toys and Baby Products Association. Exports reached $3.94 billion in August, up 2.6% from a year earlier. Exports in September were $4.11 billion, up 7.9% from a year earlier.

With the export of "exploding" is the enterprise "recruitment difficulty". A number of foreign trade processing enterprises in coastal areas such as Guangdong and Zhejiang are struggling to fill the surging overseas orders.

As overseas orders have risen, Lin's suppliers across the industry have run short of staff. Asked about recruitment, Luo hui said: "It's very difficult! In many factories, there are only machines and no people, and workers have to work on two shifts."

The person in charge of a small household appliance factory in Guangdong province is also facing recruitment difficulties. Before September, there were about 300 workers on the production line. Although the number of workers has increased to more than 450 with the increase of orders, workers still need to work overtime to complete the scheduling plan.

The third quarter blue collar Job market boom report released recently by The China Employment Research Institute of Renmin University of China shows that the blue collar boom rose sharply in the third quarter. China's blue-collar job market sentiment index rose to a record high of 3.00, up sharply from 1.55 in the second quarter and up from 1.83 a year earlier. The increase in overseas demand has helped boost blue-collar jobs in China.

China led the recovery and overseas demand soared

"In the first three months of this year, due to the impact of the epidemic, overseas customers worried about supply problems and placed a large number of orders. However, they encountered many problems in the shipment process, such as port closure and shortage of port staff. This situation lasted for three months. With the outbreak under control, overseas orders began to resume in July." Hardware ji 'nan Meide group products are sold to more than 130 countries and regions, the general manager of the company Yu Ruishui told the reporter, as of the end of October, the company's export orders to the United States increased by 8% year-on-year, export orders to Europe increased by 9% year-on-year, overseas demand is gradually recovering.

In the first half of this year, affected by the epidemic, the export of some industries in China was blocked. With the outbreak under effective control in China, export orders in some industries have increased significantly since the second half of the year.

Some sectors of the domestic export boom, first thanks to China's scientific epidemic prevention, the resumption of work and production to promote economic development. "From the perspective of global demand, the outbreak has hindered the resumption of work and production in many countries, especially export-oriented developing countries where orders have been delayed or cannot be delivered. From the perspective of China's own conditions, China has the advantages of a complete industrial chain, convenient transportation and multi-level human resources allocation. Combined, China's export share has increased." Ministry of Commerce academy area economy research center director Zhang Jianping expresses to our reporter.

By sector, affected by the epidemic, the outbreak of the global "home economy", stimulated the market demand for small home appliances soared. At the same time, the increased penetration rate of overseas online shopping and the increased demand for home office have promoted the further popularity of office furniture in cross-border e-commerce.

In terms of bicycles, Overseas demand for Chinese bicycles has been relatively strong. Since 2018, exports have accounted for more than 80 percent of annual output for two consecutive years. After the outbreak of the global epidemic, gyms were closed, and the pursuit of health by overseas consumers made bicycles an important means of travel and exercise, and the overseas demand for bicycles increased significantly.

In terms of toys, Liang Mei, president of the China Toys and Baby Products Association, said that due to the impact of home quarantine and other factors during the epidemic, the time spent with parents and families increased, and overseas consumers increased their demand for handmade and educational toys. The audience groups of toys are gradually expanding to the older and younger groups, and some trendy toys are increasingly popular among the younger groups. Chinese toy enterprises seize these new changes and new demands, turn danger into opportunity, and actively expand the international market.

Making full use of online platforms has become a new way for Chinese foreign trade enterprises to go global under the impact of the global epidemic. Zhuoya Business in Shantou, Guangdong has been deeply engaged in overseas chain stores and supermarkets for many years. Affected by the epidemic, many overseas offline stores cannot operate normally. Zhuoya's orders once fell by 40% at the beginning of this year. Li xiaozhao, zhuoya's general manager, said that the company later shifted its focus to online sales through Tmall overseas platform. In July this year, educational toys were exported to more than 10 countries, and the factory stabilized and recovered.

Foreign trade enterprises are optimistic about the export market there is still room for expansion

Will the export boom continue in the future? Listen to what they say?

"Next year, our target is 200 million!" Luo Hui is full of confidence in the overseas layout of Lin's wood industry. "From 20 million yuan to 200 million yuan, this is the charm of e-commerce. As long as you choose the right product, do the data collection and research, and have a good operation strategy, you can multiply it by 10!"

"A lot of people are worried about not getting what they want, so now they are just placing orders for next year. Orders are not expected to shrink in the coming year." Officials at Shanghai Phoenix Import and Export Co., Ltd. are also confident about the future.

Mr Yu also said: "Jinan Meide group has about $300m in export orders this year and will meet them next year at a rate of 12 to 15 per cent growth."

"Whether the export momentum can be sustained has a lot to do with the future development of the global economy and trade and global market demand," he said. Judging from the development trend of the epidemic and the current trend of global economic recession, the good momentum of China's exports can continue." Zhang jianping said.

Dr. Jiang Zhao of the Ministry of Commerce pointed out in an interview that the good momentum of China's exports still has a certain continuity at present. "With the implementation of multilateral and bilateral agreements such as RCEP, regional trade facilitation has been promoted to a higher level, which is conducive to stabilizing China's exports to neighboring countries and regions and safeguarding the security and stability of the industrial and supply chains within the region. In addition, the current overseas epidemic situation is still very serious, and it is difficult for foreign enterprises to restore the order of production and operation. In the short term, China's export advantage will still expand."

However, the current global market development uncertainty is very strong. Zhang jianping pointed out that China's foreign trade enterprises should seize the current opportunity to complete export orders. At the same time, you should also be prepared for future changes in the market.

"From the perspective of market expansion, China has been expanding the One Belt And One Road market through opening-up and cooperation in recent years. In particular, asean has surpassed the eu to become China's largest trading partner, further highlighting the potential of "One Belt And One Road" cooperation. I think China has great potential and space to diversify its foreign trade market." Zhang jianping said.

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