Laozihao is not only a characteristic trade brand, but also a treasure of national traditional culture. In recent years, many time-honored brands have actively expanded their brand influence through continuous innovation. Many "web celebrity" time-honored brands have also "turned over the red" overseas market and gained a batch of sea fans. However, the road to expand the overseas market for time-honored products is not plain sailing. In view of the market problems encountered by enterprises, the customs strengthens the interpretation of policies, and actively helps enterprises to solve the problems on the basis of innovative supervision, so as to help time-honored brands go abroad.
Cold drinks are selling hot in summer. Shanghai Guangming Cold Drink Co., Ltd., White Rabbit Cream Candy and Baihua Peanut Nougat Candy have cooperated with each other to launch a new series of cold drinks, which are ready to hit the overseas market. However, they have encountered new "troubles". Originally, importing countries of cold drink products required exporters to submit proof of compliance with the country's food and drug authorities' safety requirements for imported dairy products.
After understanding the needs of enterprises, Shanghai Customs offered a helping hand in the first time, providing relevant materials for enterprises and answering policies in detail. "In addition to cold drinks, some export destination countries require non-GMO certification when exporting peanut nougat products. In this regard, we actively guide enterprises to send samples for inspection before export, and timely issue relevant certificates for the products that pass the inspection, and quickly release similar products." "Said Jiang Qing, head of the second section of material control and inspection at Fengxian Customs, which is affiliated to Shanghai Customs.
Compared with Guangming Cold Drink, which just began to "test the waters" overseas in recent years, the time-honored Meijia Jing Toothpaste has a much longer history of "staying abroad". As the first toothpaste manufacturer in China, Meijijing has been exporting overseas since the 1960s. From a time-honored Chinese brand, Meijijing has become a favorite brand of foreign customers. However, Meijijing's road of exporting overseas is also full of twists and turns. In 2019, the import country changed the shelf life of toothpaste from 3 years to 2 years. If the corresponding technical specifications are not adjusted in time, the export will face stagnation. With the assistance of the customs, the company timely applied for and passed the AEO qualification and adjusted the production line to ensure the smooth export of Meijia Net Toothpaste.
"The customs pays close attention to changes in foreign technical trade measures, organizes and interprets foreign technical regulations and standards, and focuses on importing countries' requirements on certification, technical standards, labeling and environmental protection, which helps time-honored products like ours enhance their overseas competitiveness." Hu Guomin, manager of the International Trade Department, said.
While actively escorting the intellectual property rights of enterprises, the customs also starts from optimizing the supervision mode to help enterprises to pass the customs quickly. Since last year, the shortage of containers and warehouses in the international shipping industry has been severe. For enterprises, they should not only "grab" containers, but also deliver them immediately, otherwise they will increase operating costs. In this regard, Shanghai Customs guides enterprises to master the customs clearance process, standardize the details and requirements of goods declaration, and maximize the efficiency of clearance.
"To make the AEO qualification become a golden signboard for enterprises to export, not only makes the export more convenient, but also enables the United States and Canada Net to enjoy VIP treatment in the importing country." Shanghai station customs supervision section chief Chen Wenjun said, now the United States and Canada net toothpaste has been exported to Europe, Africa, America, Oceania and other more than 40 countries and regions, become China's own brand toothpaste exports the most enterprises.
According to statistics, at present, Shanghai has a total of 180 time-honored enterprises recognized by the state and 42 time-honored enterprises recognized by Shanghai, more than half of which are exploring overseas markets. "Adhering to quality, adhering to integrity and innovation, and constantly expanding the influence of time-honored brands will not only help to strengthen the internal circulation, but also help to expand the external circulation." Wang Zhenyu, deputy director of the Shanghai Customs Import and Export Food Safety Department, said the customs system will continue to provide precise policies and escort for time-honored enterprises' exports, so that more time-honored enterprises can become famous overseas.
