Express wants to build a "cross-border platform that understands Chinese merchants best"

Zhang Kaifu, vice president of Alibaba group and general manager of global express (hereinafter referred to as express), said at the 2022 annual summit of global express that express's long-term vision is to build the world's largest cross-border e-commerce platform. "Our requirement for ourselves is to be a cross-border platform that understands Chinese businesses best."
At the scene of the summit, express announced more than 10 service measures, such as establishing six localization service centers, increasing investment in overseas warehouses of preferred warehouses, improving performance efficiency, optimizing business ecology, developing new markets and opening new tracks. Express Express said that these measures will effectively solve the actual business problems faced by platform merchants. Zhang Kaifu introduced that in 2022, express will bring more certainty to users in accelerating the high-quality growth of high-quality merchants, accelerating the improvement of global logistics performance capability, optimizing platform mechanism and merchant ecology.

Support high-quality businesses to add new tracks

In terms of ensuring the certainty of high-quality business traffic, Zhang Kaifu said that in recent years, Chinese goods have been high-quality and cheap, opening up overseas markets. With the recovery of production capacity and the gradual release of demographic dividends in Southeast Asia and other countries, the competition for low value commodities is fierce. High consumption new markets such as Europe, America, Japan and South Korea have put forward higher requirements for quality service, and the compliance supervision of the international market is becoming more and more strict. Therefore, China's cross-border e-commerce must walk out of a new path of high-quality growth. Express put forward the G100 plan last year. This year, it has increased its support for high-quality brands, and launched new measures such as gold and silver brand system and more accurate search matching, so as to provide more deterministic traffic for high-quality merchants. In addition, express will also launch a new track AE mall to create a new brand position for high-quality supply, give AE mall merchants new identity, and let consumers feel that the merchants are more high-quality in product quality, logistics performance, customer service and so on. Businesses settled in AE mall will be able to enjoy a series of platform services such as one-to-one exclusive customer service, determined traffic guarantee, commission incentive and so on.
Guarantee logistics performance and focus on key markets
In terms of ensuring the certainty of logistics performance of all platform businesses, according to Zhang Kaifu, express has built 28 overseas warehouses in 9 countries, with a total area of more than 860000 square meters. At the same time, it has also set up 10 preferred warehouses in Shenzhen, Dongguan, Hangzhou and other cities. However, due to the recurrence of the new round of epidemic, logistics has become a neck problem for Chinese foreign trade merchants. Express delivery in some domestic regions cannot be accepted, the cost of international delivery is too high, the logistics in overseas markets is short, and the transportation efficiency is low. To this end, express will increase investment in cross-border logistics infrastructure construction this year, especially increase the deployment of preferred warehouses and overseas warehouses, and focus on improving trunk timeliness and terminal timeliness. At the same time, express will continue to increase its investment in user-side marketing, encourage consumers to change their trading behavior, and enable more businesses to reduce logistics costs by combining orders. "The goal of express this year is to help 90% of the business orders of the platform complete 72 hour delivery, and double the number of overseas pick-up centers and self-service counters." Zhang Kaifu said.
It is understood that in 2021, express has achieved considerable growth in the Northeast Asian market represented by South Korea, as well as the markets in the Middle East, Latin America and North America. Among them, the ten day order volume in Spain and France doubled; The number of paying buyers in Brazil tripled; Gmv (total commodity trading volume) in the Korean market increased by 44% and the number of buyers increased by 50%; Gmv growth in Mexico and Chile is between 30% and 40%.
Zhang Kaifu said that in 2022, express will continue to increase localization investment in key countries. Focus on breakthroughs in key categories in the Korean market, increase investment in Weihai warehouse, reduce logistics costs and improve logistics timeliness experience. Introduce more ecological partners and service providers into the European market to help businesses meet regulatory requirements and improve their compliance and steady development capabilities.
Optimize platform mechanism and improve operation environment
In terms of ensuring the certainty of the whole platform mechanism, Zhang Kaifu said, "this year, we are very determined to start to comprehensively upgrade the platform market mechanism and business environment, and help businesses that operate seriously, perform well and provide services to get traffic and growth."
It is reported that the number of logistics users has increased by more than $1.3 million in the past year, increasing by more than 1.3% in the past year. This year, express will launch a series of measures to optimize the platform mechanism, control malicious competition, ensure the fairness and justice of the platform and improve the business environment. For businesses that can do a good job in commodity performance, commodity quality and user experience, express will give a certain degree of flow incentive. Facing the compliance requirements of European and American markets, while introducing relevant service providers, express will also provide one click Service of commodity diagnosis tools. In addition, express will also invest a special team to optimize official tools to help businesses reduce the operation threshold.