Chinese enterprises expand e-commerce business in Africa through the platform

Recently, Amazon cloud technology announced that Changsha kilimall, a leading e-commerce platform in Africa, has chosen Amazon cloud technology as the preferred cloud service provider to build its e-commerce platform and provide a more smooth use experience for African consumers and Chinese enterprises through continuous innovation.
Founded in 2014, kilimall is the first Chinese enterprise to enter the e-commerce industry in Africa. It is in a leading position in East Africa and has created more than 10000 jobs in Africa, including logistics, express delivery, customer service, local sellers, etc. Over the years, it has been committed to becoming an enabler of digital Africa, making China Africa Business simpler and creating a better life in China and Africa.
Since its inception, kilimall has relied on the global infrastructure of Amazon cloud technology to quickly complete the business launch. With the rapid development of business, kilimall uses more abundant cloud services of Amazon cloud technology to support the elastic expansion and innovation of business and realize data-driven refined operation.
After taking Amazon cloud technology as the preferred cloud service provider this time, kilimall will use its infrastructure in South Africa, Frankfurt and Tokyo, and support e-commerce platforms, mobile payment and other business systems through its machine learning and artificial intelligence, data lake and data analysis, container, serverless and security compliance services. It is estimated that through these measures, kilimall can achieve a 50% increase in business elasticity and optimize the unit cost by 30%; Meanwhile, the click through rate is expected to increase by 15%.
In response, Yang Tao, founder and CEO of kilimall, said: "we hope to continuously optimize the user experience and further enhance our leading edge in the African e-commerce market. At the business level, Amazon cloud technology has provided us with a lot of reference and help in the selection of product functions, positioning and even category design."
"Our goal is to become a platform with hundreds of millions of consumers, with a quarterly repurchase rate of more than 50% and a minute level of data insight. At the same time, we also hope to increase revenue, reduce costs, improve user experience and improve operational efficiency. To this end, kilimall will seize the opportunity of China Africa digital economic cooperation and continue to expand new business growth poles with the help of Amazon cloud technology's leading cloud services, so that China and Africa will have a better future." The meaning is simpler. " Yang Tao said that kilimall will also promote the export of Chinese goods and the localization of China's supply chain. "I hope that in three to five years' time, there will be our couriers in every corner of Africa."
Amazon cloud technology is also looking forward to this cooperation. "Kilimall is the first Chinese company to enter the Internet and e-commerce industry in Africa, and has built a digital bridge between China and Africa. We will provide it with cloud infrastructure and comprehensive innovative services that cover the world, achieve rapid business expansion through comprehensive cloud access, and gain new insight through the latest technologies and services such as machine learning, so as to promote business innovation and create a better user experience." Said lixiaomang, general manager of Amazon cloud technology China commercial market division.
In fact, with the help of platforms such as Amazon cloud technology, more and more Chinese enterprises like kilimall are sailing to the sea. Wangxiaoye, director of technical expert team of Amazon cloud technology Greater China product department, said, "In addition to kilimall, we have seen more and more Chinese enterprises succeed in Africa. In particular, with the development of the Internet in China, they have achieved all-round coverage from hardware to software, and then to short video. The core of their success is globalization thinking and localized operation. During this period, what Amazon cloud technology has done for them is to provide a technology base and the ability and technology to use data in advantageous fields Technical facilities and compliance experience to accelerate its business success. "