RCEP makes Sino Japanese liquor trade more "silky"

On the evening of June 9th at 21:00, the owner of a Japanese sake shop in Chaoyang District, Beijing was organizing the Japanese sake in the wine cabinet. She told reporters that some customers will store the endless Japanese sake they have purchased in the store and continue drinking it the next time they come. The reporter noticed that there are five cabinets in the store for storing alcohol, which are filled with various imported Japanese alcoholic beverages.
The Japanese restaurant owner said, "In the past, people were not familiar with Japanese sake and few people tried it. Now, more and more people are accepting sake
Diversified liquor imports showing a growth trend
In recent years, the sales of Japanese sake in the Chinese market have been increasing year by year. China has become one of the main markets for Japanese sake exports. According to data released by the Japan Sake Brewers Association (JSS), last year, the total export of Japanese sake to China reached 14.164 billion yen, a year-on-year increase of 37.39%; Sake exported to China accounts for nearly 30% of Japan's total Sake exports.
In the Chinese market, Japanese sake has a wide range of brands and varieties, including "Toyo Beauty", "Kubota", "Yuegui Guan", and the emerging "otter festival", "Tihu", and "Shuten-dōji". These brands of sake are not only highly respected in Japan, but also widely recognized and loved in the Chinese market.
"Influenced by more and more personalized consumption demand, consumers began to pursue distinctive drinking taste and consumption experience, which provided a driving force for the growth of some relatively small liquor categories." Yang Menghan, a well-known media person, said in an interview with the China Trade News that under the situation that domestic Baijiu production capacity and total consumption declined relatively, imported diversified liquor categories showed an increasing trend. Not only Japanese sake, but also whiskey, brandy, and liqueur from Europe and America are currently in a relatively niche position, accounting for a relatively small portion of the entire alcohol consumption market. However, import growth is fast and cannot be ignored.
In recent years, mixed drinks formed by low-grade trendy drinks in European and American markets, combined with fruit juice and low-grade Liquor, have become increasingly popular around the world. Japanese sake also caters to the trend of health due to its low alcohol content and palatability. At the same time, both western Liquor and Japanese sake, combined with the trend culture, are relatively novel in the design of bottle shape and logo, and can also bring consumers a different experience in the way of drinking, which undoubtedly conforms to the psychology of the young generation and drives consumption.
Shaoxing Yellow Rice Wine Fragrant Dongyang Izakaya Restaurant
As one of the representatives of Chinese liquor, yellow wine has a high popularity worldwide. In neighboring Japan, rice wine is sold in Chinese restaurants, Japanese style Izakaya restaurants and supermarkets. Nowadays, RCEP has been in effect for over a year, and yellow wine from China is also facing opportunities in the Japanese market.
The reporter learned that at a Chinese restaurant in Ueno ku, Tokyo, Japan, customers only need to pay 1000 yen to refill Shaoxing yellow wine infinitely within an hour. The store manager stated that on average, about 40% of customers order yellow wine every day.
At present, there are about a dozen trading companies in Japan engaged in importing yellow wine. According to an importer, currently, most of the yellow wine circulating in the Japanese market is Shaoxing yellow wine, with only a very small portion